Cable News Ratings Friday May 12: CNN Prime Time Viewership Drops Below Newsmax

 

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CNN prime time dropped on Friday to 335,000 average total viewers from 8 to 11 p.m, coming below right-wing channel Newsmax, which scored 357,000 average prime time viewers.

The ratings-beleaguered network landed in fourth place in prime time, also behind Fox News and MSNBC, which averaged 1.44 million and 1.08 million total average viewers in prime time — respectively.

In the key 25-54 age demographic, CNN did a bit better with 87,ooo average viewers and was up in the demo compared the previous four Fridays. Fox led with 109,000 and MSNBC was in second with 98,000 average demo viewers. Newsmax, meanwhile, averaged 45,000 prime time demo viewers.

After 8 p.m. on Friday night, no CNN show rated above 300,000 viewers and Newsmax beat the network from 8 to p.m. Who’s Talking to Chris Wallace at 10 p.m. marked its lowest-rated hour since it launched on the network and dropped 25 percent since its Friday debut.

Editor’s note: This article has been updated with additional data points.

Here is a full breakdown of Friday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
885
CNN THIS MORNING:
297
MORNING JOE:
910
CONVERSATIONS WITH NANCY:
41
EARLY MORNING:
10
7a FOX AND FRIENDS:
1159
CNN THIS MORNING:
340
WAKE UP AMERICA:
158
MORNING IN AMERICA:
40
8a FOX AND FRIENDS:
1324
CNN THIS MORNING:
445
9a AMERICAS NEWSROOM:
1583
CNN NEWS CENTRAL:
463
MORNING JOE:
853
NATIONAL REPORT:
233
10a AMERICAS NEWSROOM:
1623
CNN NEWS CENTRAL:
487
ANA CABRERA REPORTS:
734
NWSN LIVE W/ MARNI HUGHES:
48
11a FAULKNER FOCUS, THE:
1455
CNN NEWS CENTRAL:
458
JOSE DIAZ-BALART REPORTS:
639
12p OUTNUMBERED:
1592
INSIDE POLITICS:
479
ANDREA MITCHELL REPORTS:
668
JOHN BACHMAN NOW:
222
1p AMERICA REPORTS:
1424
CNN NEWS CENTRAL:
492
CHRIS JANSING REPORTS:
655
NEWSNATION NOW:
39
2p AMERICA REPORTS:
1303
CNN NEWS CENTRAL:
525
AMERICAN AGENDA:
237
3p STORY, THE:
1315
CNN NEWS CENTRAL:
615
KATY TUR REPORTS:
793
NEWSNATION NOW W/ BERLIE:
56
4p YOUR WORLD W/NEIL CAVUTO:
1177
LEAD WITH JAKE TAPPER:
636
DEADLINE:WHITE HOUSE:
1316
CHRIS SALCEDO SHOW, THE:
260
5p FIVE, THE:
2498
LEAD WITH JAKE TAPPER:
616
CARL HIGBIE FRONTLINE:
262
HILL, THE:
31
6p SPECIAL RPT W/BRET BAIER:
1764
SITUATION ROOM:
512
BEAT W/ARI MELBER:
1406
RECORD WITH GRETA VAN SUS:
309
ELIZABETH VARGAS REPORTS:
41
7p JESSE WATTERS PRIMETIME:
1683
ERIN BURNETT OUTFRONT:
520
REIDOUT:
1020
ROB SCHMITT TONIGHT:
419
ON BALANCE W/ VITTERT:
42
8p FOX NEWS TONIGHT:
1302
ANDERSON COOPER 360:
447
ALL IN W/ CHRIS HAYES:
1076
ERIC BOLLING THE BALANCE:
467
CUOMO:
121
9p HANNITY:
1606
WHOLE STORY WITH ANDERSON:
293
ALEX WAGNER TONIGHT:
1207
CHRIS PLANTE RIGHT SQUAD:
325
DAN ABRAMS LIVE:
74
10p INGRAHAM ANGLE, THE:
1413
TALKING TO CHRIS WALLACE:
263
LAST WORD W/ L. ODONNELL:
969
GREG KELLY REPORTS:
278
BANFIELD:
110
11p GUTFELD!:
1703
CNN TONIGHT:
200
11TH HOUR W/ S. RUHLE:
698
ROB SCHMITT TONIGHT:
153
CUOMO:
64

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
133
CNN THIS MORNING:
79
MORNING JOE:
93
CONVERSATIONS WITH NANCY:
7
EARLY MORNING:
1
7a FOX AND FRIENDS:
175
CNN THIS MORNING:
66
WAKE UP AMERICA:
14
MORNING IN AMERICA:
3
8a FOX AND FRIENDS:
180
CNN THIS MORNING:
83
9a AMERICAS NEWSROOM:
187
CNN NEWS CENTRAL:
101
MORNING JOE:
100
NATIONAL REPORT:
25
10a AMERICAS NEWSROOM:
173
CNN NEWS CENTRAL:
104
ANA CABRERA REPORTS:
72
NWSN LIVE W/ MARNI HUGHES:
5
11a FAULKNER FOCUS, THE:
205
CNN NEWS CENTRAL:
79
JOSE DIAZ-BALART REPORTS:
105
12p OUTNUMBERED:
246
INSIDE POLITICS:
88
ANDREA MITCHELL REPORTS:
106
JOHN BACHMAN NOW:
34
1p AMERICA REPORTS:
205
CNN NEWS CENTRAL:
100
CHRIS JANSING REPORTS:
81
NEWSNATION NOW:
2
2p AMERICA REPORTS:
168
CNN NEWS CENTRAL:
98
AMERICAN AGENDA:
36
3p STORY, THE:
161
CNN NEWS CENTRAL:
123
KATY TUR REPORTS:
82
NEWSNATION NOW W/ BERLIE:
5
4p YOUR WORLD W/NEIL CAVUTO:
127
LEAD WITH JAKE TAPPER:
125
DEADLINE:WHITE HOUSE:
118
CHRIS SALCEDO SHOW, THE:
41
5p FIVE, THE:
251
LEAD WITH JAKE TAPPER:
113
CARL HIGBIE FRONTLINE:
32
HILL, THE:
6
6p SPECIAL RPT W/BRET BAIER:
179
SITUATION ROOM:
112
BEAT W/ARI MELBER:
127
RECORD WITH GRETA VAN SUS:
28
ELIZABETH VARGAS REPORTS:
9
7p JESSE WATTERS PRIMETIME:
136
ERIN BURNETT OUTFRONT:
106
REIDOUT:
107
ROB SCHMITT TONIGHT:
48
ON BALANCE W/ VITTERT:
3
8p FOX NEWS TONIGHT:
136
ANDERSON COOPER 360:
103
ALL IN W/ CHRIS HAYES:
100
ERIC BOLLING THE BALANCE:
53
CUOMO:
31
9p HANNITY:
96
WHOLE STORY WITH ANDERSON:
85
ALEX WAGNER TONIGHT:
105
CHRIS PLANTE RIGHT SQUAD:
35
DAN ABRAMS LIVE:
16
10p INGRAHAM ANGLE, THE:
95
TALKING TO CHRIS WALLACE:
72
LAST WORD W/ L. ODONNELL:
88
GREG KELLY REPORTS:
46
BANFIELD:
14
11p GUTFELD!:
228
CNN TONIGHT:
62
11TH HOUR W/ S. RUHLE:
80
ROB SCHMITT TONIGHT:
26
CUOMO:
12

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.

Total viewers:

CNN: 408,000

Fox News: 1.36 million

MSNBC: 846,000

25-54 Demo:

CNN: 86,000

Fox News: 159,000

MSNBC: 93,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 335,000

Fox News: 1.44 million

MSNBC: 1.08 million

25-54 Demo:

CNN: 87,000

Fox News: 109,000

MSNBC: 98,000

For more ratings information and analysis go to ShowBuzz Daily.

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