Jen Psaki’s MSNBC Sunday Show Off to Strong Start in Ratings — Beating Fox News in Younger Demo

By Alex GriffingMar 21st, 2023, 12:07 pm
 

Jen Psaki

Jen Psaki, the former Biden press secretary turned MSNBC host, debuted her new show Inside with Jen Psaki on Sunday. The program delivered an impressive ratings boost for MSNBC, a network that has previously struggled in the weekend ratings, even scoring a rare win over Fox News.

The debut, in which Psaki argued for the left to embrace the “woke” label and interviewed New York City Mayor Eric Adams on a subway car, brought in 1.094 million total viewers at 12 p.m. While Psaki came in second behind Fox News Live, she almost doubled her network’s audience from the previous hour which brought in 572,000 total viewers — a notable achievement.

In the key 25-54 age demographic, Psaki scored 137,000 viewers to land in first place, beating Fox News and CNN. Fox News Live brought in 123,000 while CNN’s State of the Union brought in 120,000. MSNBC noted Psaki was particularly strong in certain local markets and leading all of cable television in places like New York, Los Angeles, and San Francisco.

Overall, Fox News carried the day Sunday with 936,000 total viewers and 104,000 average demo viewers. MSNBC came in second in total day viewers with 468,000 and in third with 58,000 average demo viewers. MSNBC has struggled in the weekend demo in recent months.

CNN landed in third place in total day viewers with 414,000, but scored a solid second-place finish in the demo with 83,000 average viewers for the day.

Here is a full breakdown of Sunday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
623		 CNN THIS MORNING WEEKEND:
362		 AMERCAN VOICES /MENENDEZ:
224		 ALLEN JACKSON:
6		 —
7a FOX & FRIENDS SUNDAY:
885		 CNN THIS MORNING WEEKEND:
410		 AYMAN:
324		 WAKE UP AMERICA WEEKEND:
75		 —
8a FOX & FRIENDS SUNDAY:
1317		 INSIDE POLITICS:
492		 SUNDAY SHOW /J. CAPEHART:
364		 — —
9a FOX & FRIENDS SUNDAY:
1522		 STATE OF THE UNION:
651		 SUNDAY SHOW /J. CAPEHART:
502		 — LAST MAN STANDING:
23
10a SUNDAY MORNING FUTURES:
1604		 FAREED ZAKARIA: GPS:
736		 VELSHI:
572		 NEWSMAX NEWS IN-DEPTH:
93		 LAST MAN STANDING:
87
11a MEDIA BUZZ:
1396		 CNN NEWSROOM:
580		 — GREG KELLY THIS WEEK:
64		 LAST MAN STANDING:
118
12p FOX NEWS LIVE:
1106		 STATE OF THE UNION:
599		 INSIDE WITH JEN PSAKI:
1094		 EFFORT TO GET TRUMP; THE:
98		 LAST MAN STANDING:
156
1p FOX NEWS LIVE:
937		 FAREED ZAKARIA: GPS:
469		 ALEX WITT REPORTS:
759		 — LAST MAN STANDING:
136
2p FOX NEWS SUNDAY:
849		 CNN NEWSROOM:
429		 YASMIN VOSSOUGHIAN REPRTS:
622		 ROB CARSONS WHAT IN THE:
99		 LAST MAN STANDING:
136
3p SUNDAY MORNING FUTURES:
727		 CNN NEWSROOM:
461		 — WISE GUYS WITH JOHN TABAC:
61		 LAST MAN STANDING:
133
4p FOX NEWS LIVE:
668		 CNN NEWSROOM:
519		 SYMONE:
452		 PARENTS FIGHT BACK:
39		 LAST MAN STANDING:
186
5p BIG SUNDAY SHOW, THE:
989		 CNN NEWSROOM:
510		 POLITICS NATION:
538		 GREG KELLY THIS WEEK:
55		 LAST MAN STANDING:
215
6p FOX REPORT WITH JON SCOTT:
951		 CNN NEWSROOM:
454		 AMERCAN VOICES /MENENDEZ:
490		 MARK KAYE SHOW, THE:
51		 LAST MAN STANDING:
177
7p SUNDAY NIGHT IN AMERICA.:
1196		 TALKING TO CHRIS WALLACE:
349		 — GORKA REALITY CHECK; THE:
64		 NEWSNATION PRIME:
51
8p LIFE, LIBERTY AND LEVIN:
1485		 HBO FILM:
296		 MEHDI HASAN SHOW:
476		 HUCKABEE:
27		 NEWSNATION PRIME:
46
9p SACRAFICE AND SURVIVAL:
897		 — AYMAN:
504		 SYSTEMATIC DECEPTION:
35		 NEWSNATION PRIME:
47
10p — THIS IS LIFE:
276 [10:30 PM-11:29 PM]		 RECALL: REFRAMED, THE:
292		 GORKA REALITY CHECK; THE:
65		 NEWSNATION PRIME:
41
11p LIFE, LIBERTY AND LEVIN:
610		 HBO FILM:
196 [11:30 PM-1:59 AM]		 MEHDI HASAN SHOW:
251		 PLOT AGAINST THE PRESIDEN:
70		 NEWSNATION PRIME:
46

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX & FRIENDS SUNDAY:
78		 CNN THIS MORNING WEEKEND:
74		 AMERCAN VOICES /MENENDEZ:
40		 ALLEN JACKSON:
0		 —
7a FOX & FRIENDS SUNDAY:
119		 CNN THIS MORNING WEEKEND:
78		 AYMAN:
51		 WAKE UP AMERICA WEEKEND:
8		 —
8a FOX & FRIENDS SUNDAY:
190		 INSIDE POLITICS:
88		 SUNDAY SHOW /J. CAPEHART:
44		 — —
9a FOX & FRIENDS SUNDAY:
180		 STATE OF THE UNION:
123		 SUNDAY SHOW /J. CAPEHART:
68		 — LAST MAN STANDING:
4
10a SUNDAY MORNING FUTURES:
174		 FAREED ZAKARIA: GPS:
97		 VELSHI:
79		 NEWSMAX NEWS IN-DEPTH:
5		 LAST MAN STANDING:
17
11a MEDIA BUZZ:
150		 CNN NEWSROOM:
104		 — GREG KELLY THIS WEEK:
3		 LAST MAN STANDING:
21
12p FOX NEWS LIVE:
123		 STATE OF THE UNION:
120		 INSIDE WITH JEN PSAKI:
137		 EFFORT TO GET TRUMP; THE:
5		 LAST MAN STANDING:
26
1p FOX NEWS LIVE:
127		 FAREED ZAKARIA: GPS:
108		 ALEX WITT REPORTS:
96		 — LAST MAN STANDING:
25
2p FOX NEWS SUNDAY:
107		 CNN NEWSROOM:
92		 YASMIN VOSSOUGHIAN REPRTS:
78		 ROB CARSONS WHAT IN THE:
4		 LAST MAN STANDING:
21
3p SUNDAY MORNING FUTURES:
109		 CNN NEWSROOM:
94		 — WISE GUYS WITH JOHN TABAC:
1		 LAST MAN STANDING:
32
4p FOX NEWS LIVE:
87		 CNN NEWSROOM:
109		 SYMONE:
48		 PARENTS FIGHT BACK:
1		 LAST MAN STANDING:
44
5p BIG SUNDAY SHOW, THE:
103		 CNN NEWSROOM:
81		 POLITICS NATION:
76		 GREG KELLY THIS WEEK:
2		 LAST MAN STANDING:
58
6p FOX REPORT WITH JON SCOTT:
72		 CNN NEWSROOM:
98		 AMERCAN VOICES /MENENDEZ:
50		 MARK KAYE SHOW, THE:
0		 LAST MAN STANDING:
34
7p SUNDAY NIGHT IN AMERICA.:
79		 TALKING TO CHRIS WALLACE:
53		 — GORKA REALITY CHECK; THE:
2		 NEWSNATION PRIME:
10
8p LIFE, LIBERTY AND LEVIN:
100		 HBO FILM:
59		 MEHDI HASAN SHOW:
45		 HUCKABEE:
1		 NEWSNATION PRIME:
3
9p SACRAFICE AND SURVIVAL:
92		 — AYMAN:
35		 SYSTEMATIC DECEPTION:
1		 NEWSNATION PRIME:
9
10p — THIS IS LIFE:
93 [10:30 PM-11:29 PM]		 RECALL: REFRAMED, THE:
26		 GORKA REALITY CHECK; THE:
5		 NEWSNATION PRIME:
6
11p LIFE, LIBERTY AND LEVIN:
88		 HBO FILM:
60 [11:30 PM-1:59 AM]		 MEHDI HASAN SHOW:
26		 PLOT AGAINST THE PRESIDEN:
6		 NEWSNATION PRIME:
4

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Alex Griffing - Senior Editor

Alex Griffing is a Senior Editor at Mediaite. Send tips via email: alexanderg@mediaite.com. Follow him on Twitter: @alexgriffing